Specpart Car Batteries

Specpart

At Specpart I worked as an Internet Marketing Specialist and Graphic Designer. But the actual scope of responsibilities exceeded these two positions:

2D graphic designer
3D graphic designer
photographer
video editor
creation and daily service of new WordPress website
SEO – search engine optimisation and website content
SEM – search engine marketing – Google ads and Facebook Ads
design and production coordinations of new storefronts

2D graphics

Design of new car battery labels and boxes, Facebook posts, website content, leaflets, banners, A-boards.

3D graphics

Car battery 3D models – website content, promotional posts content, animations, 3D Facebook posts (render with depth map)

photo

Product photography – around 200 new pictures + mockups with label variants, depending on production series.

video

Production of video content based on stock footage, and recordings made by store workers.

web

Corrections of checkout path on old website (Adobe XD mockups + work with an external IT company), coordination of update of the old version based on Magento (project abandoned due to costs), creation of new website based on wordpress + daily service.

seo

Optimisation of content and addition of data tags for Google Search. Creation of content targeting the most popular keywords.

Running every Google Ads campaign type + selection and optimisation of the best performing ones, achieving very high ROAS.

Facebook campaigns with high engagement rate.

storefronts

Design of light signs, stickers and banners destined for new storefronts + coordination of production.